Saturday 20th February 2010, the first topic for this Blog;
WHAT IS GUIDING US INTO OUR USE AND PURCHASE OF MICROSOFTS’ OR APPLES’ TECHNOLOGIES?
I have been a user and follower of all things digital for years, that is in the main all things computing for either my business or social life, that experience goes back 20 years plus. When I think about it, in looking into the development of my own usage of computing, and then everyone else’s in the main, it has been predominately for use in business going from the early days of the DOS operating systems to the introduction and then the virtual monopoly of each development of Microsoft Windows system ever since, I am currently using Microsoft Windows 7 and Microsoft Office 2007 to write this piece, these were the operating systems devised for allowing ease of use on computing machines. There really has been a choice of two only, either Microsoft or Apple, they were two entirely different systems and with alternative philosophies, I happened as did the majority of people liked and went the Microsoft route, accounting for a whopping 90% of the worlds population, you could argue as to why that happened and as to whether it was the best route, my own thinking is that in going the Microsoft route was that it offered a more cost effective way with a greater choice, YOU COULD USE IT FOR BUSINESS OR ENGAGING IN SOCIAL PASTIMES, that is manufactures produced the hardware i.e. the physical computers printers etc offering very competitive pricing policies with the opportunity to have your computing device repaired cheaply should it break down, with Microsoft restricting itself to creating the software i.e. operating systems and programs, office suites and games etc, whereas with Apple you had no choice, you had to buy and got both the machine and operating system together through the Apple stores network, and offering you not nearly as much opportunity or variety for business or social usage, due to the vastly smaller number of programs available for use on their computers. This split then created the divide we have today with lots of independent developing companies coming up with programs that could be run on Microsoft’s operating system, due to Microsoft releasing access to their codes, so a wealth of programs whether for business social, or personal life were created, allowing computers to start appearing in the home for personal use as to just for business. Apple meantime seemed to keep just a few dedicated enthusiasts interested for its market of expensive computers, with limited program development, which for various reasons became Iconic machines amongst that following. Moving forward , a new change was happening again being driven by new technology developments we had seen the introduction of smaller devices and with that came the specialist device i.e. music players, gaming machines, and later still the introduction of mobile phones. The question now is, is Apple now reversing Microsoft’s grip on all things digital with Apple now showing a greater understanding as to what consumers what and producing desirable goods?